After much speculation and denials by Microsoft, it comes as no surprise that the Zune is finally being nixed. While I prefer the Zune over the iPod, it really hasn’t made much of a dent in media players. I was at Wal-Mart and the sales associate was calling it the Sony Zune. Talk about brand recognition.

The reasoning behind these arguments typically centers around a combination of sales, device iteration, and software updates. The MP3 player never quite went on to offer the iPod a challenge in market share as Microsoft had seemingly intended when the product was first announced.