Microsoft is attempting to target the Xbox 360 as more of a family machine instead of a male gaming machine by removing any gun items from the Xbox Avatar marketplace. So, grab your weapons while you have the chance. The ban goes in effect on January 1st, 2012. Anything bought before then will not be removed.

I do not see how removing guns from an avatar marketplace will help the image any, but I guess I’m not a high paid public marketing executive that thinks they know the public relations market…