Microsoft Extending Surface Retail Reach

Microsoft has decided to extend the reach of the Surface, allowing the Surface to be purchased at other retailers instead of being a Microsoft Store and online only exclusive. This is due to increased production due to the higher demand for the Surface RT tablet. Also, several of the temporary holiday stores are going to become permanent fixtures in several locations.

As early as mid-December, consumers will be able to go to retail stores in the United States and Australia to purchase a Surface with Windows RT. Additional availability will be added in a number of countries in the coming months.

“Our plan has been to expand the retail presence for Surface after the first of the year. Based on interest from retailers, we are giving them the option to carry Surface with Windows RT even earlier,” said Steve Schueler, corporate vice president, Microsoft Retail Sales and Marketing.