The big news story yesterday with the Surface pricing was incorrect. Yes, the store put the prices on there, but they were set artificially high. No MSRP pricing has yet been announced by Microsoft, and the company claims that they would lower the cost when the final price was revealed and give those that preorder a refund of the difference.
Our customers are very interested in pre-ordering these products, so we have set a high preliminary pricing for the lineup so that they may be able to pre-order them.
Just to clarify, we have not recieved any pricing from Microsoft regarding MRSP or purchasing net cost, and any people who have booked the Surface at this high price will of course have their order adjusted before any product is shipped. So we’re not going to overcharge anyone for being an early adopter.