Norwegian Developers Conference Bad PR

Microsoft is getting a lot of criticism from people over their Norwegian Developers Conference over a dance routine and their music lyrics. Personally, I don’t see the big deal. It depends on your audience. For me, I’d enjoy a conference like that. It’d really get the audience ready and excited. I’ve been to many conferences where the opening was very, very dry and it reflected on the whole experience and the product. Get the audience excited and engaged and they will be excited about the product. Give them something to talk about. Doesn’t have to be extreme or sexual. People are still talking about Steve Ballmers intro years ago when he was VERY excited.

Count me in as one of the very few supporters of conferences and openings like this.